About the project

Birštonas Tourism Information Centre, together with its Polish partner – the City of Ełk – is implementing Project No. LTPL00290 “Workation as a Cross-Border Tourism Destination”.

Lead partner – City of Ełk, Poland

Project objective – To strengthen the role of culture and sustainable tourism in economic development, social inclusion, and social innovation.

Project tasks:

• increase the visibility of the cross-border region as a tourist destination;
• reduce seasonality in the tourism industry;
• promote more efficient use of natural resources for tourism services;
• integrate tourism needs with social and educational aspects;
• promote joint tourism products – create the “Workation” brand that will raise the region’s profile, reduce seasonality, and stimulate social innovation.

Expected results upon project completion:

• Dissemination of tourism resources will be ensured.
• A positive image of the resort will be formed in Lithuania and abroad.
• Cross-border cooperation will be strengthened.
• The “Workation” brand will help attract tourists and reduce seasonality.
• Marketing measures will increase the number of tourists from Lithuania and abroad.
• The supply and diversity of tourism services will grow. Small and medium-sized businesses will have more opportunities to expand.

Total project value: €159,592.50, of which €127,674.00 is financed by the Interreg VI-A Lithuania–Poland Programme.

The share of the Birštonas Tourism Information Centre amounts to €70,417.50, of which €56,334.00 is financed by the European Union.

More information about the programme: www.lietuva-polska.eu